Woman sues McDonald's for $14 after cheeseburger ad did exactly what it's designed to

Orthodox Christian said mouth-watering banner made her break Lent fast


Advertisements are so prevalent that many of us have developed internal ad blockers and probably don't rush out for a cheeseburger just because we saw one on the telly or a poster.

But that's exactly what happened to Ksenia Ovichinnikova when she clocked a banner depicting succulent signature dishes by McDonald's, specifically, a cheeseburger and McNuggets.

So what's the problem? Ovichinnikova, from Omsk in Russia, is an Orthodox Christian and she claims the ad made her break her fast for Lent, a stretch of nearly six weeks before Easter.

The sinner is now demanding 1,000 rubles (£10/$14) from the fast-food merchant for sustained moral damage from "spoiled Orthodox fasting," according to local reports.

Sustained, we suppose, because the incident happened in 2019. That's a long time to be haunted by a cheeseburger, which for most of us is out of the system by the following morning – or sooner depending on one's digestive sensitivities.

In her complaint, Ovichinnikova said she had successfully fasted through Lent for the past 16 years, but suffered a complete failure of willpower on seeing the ad and headed to the Golden Arches to get herself a burger.

In the Orthodox tradition, "Great Lent" runs for 40 days from "Clean Monday," which is the sixth before Palm Sunday. Meat and dairy are prohibited entirely until the fast is broken on Easter.

Of course, it's McDonald's aggressive advertising at fault, she claims.

In her statement, she said: "By this point, I had already been fasting for a month, but when I saw an advertising banner, I could not help myself, I visited McDonald's and bought a cheeseburger. In the actions of McDonald's, I see a violation of the consumer protection law. I ask the court to investigate and, if a violation has taken place, to oblige McDonald's LLC to compensate me for moral damage in the amount of one thousand rubles."

However, the court has not yet set a date for a hearing due to "shortcomings in the drafting." Fancy that.

In our opinion, Ovichinnikova should have ordered off the breakfast menu, which is dedicated to such situations.

Anyway... Big Mac for lunch, anyone? ®

Similar topics


Other stories you might like

  • Experts: AI should be recognized as inventors in patent law
    Plus: Police release deepfake of murdered teen in cold case, and more

    In-brief Governments around the world should pass intellectual property laws that grant rights to AI systems, two academics at the University of New South Wales in Australia argued.

    Alexandra George, and Toby Walsh, professors of law and AI, respectively, believe failing to recognize machines as inventors could have long-lasting impacts on economies and societies. 

    "If courts and governments decide that AI-made inventions cannot be patented, the implications could be huge," they wrote in a comment article published in Nature. "Funders and businesses would be less incentivized to pursue useful research using AI inventors when a return on their investment could be limited. Society could miss out on the development of worthwhile and life-saving inventions."

    Continue reading
  • Declassified and released: More secret files on US govt's emergency doomsday powers
    Nuke incoming? Quick break out the plans for rationing, censorship, property seizures, and more

    More papers describing the orders and messages the US President can issue in the event of apocalyptic crises, such as a devastating nuclear attack, have been declassified and released for all to see.

    These government files are part of a larger collection of records that discuss the nature, reach, and use of secret Presidential Emergency Action Documents: these are executive orders, announcements, and statements to Congress that are all ready to sign and send out as soon as a doomsday scenario occurs. PEADs are supposed to give America's commander-in-chief immediate extraordinary powers to overcome extraordinary events.

    PEADs have never been declassified or revealed before. They remain hush-hush, and their exact details are not publicly known.

    Continue reading
  • Stolen university credentials up for sale by Russian crooks, FBI warns
    Forget dark-web souks, thousands of these are already being traded on public bazaars

    Russian crooks are selling network credentials and virtual private network access for a "multitude" of US universities and colleges on criminal marketplaces, according to the FBI.

    According to a warning issued on Thursday, these stolen credentials sell for thousands of dollars on both dark web and public internet forums, and could lead to subsequent cyberattacks against individual employees or the schools themselves.

    "The exposure of usernames and passwords can lead to brute force credential stuffing computer network attacks, whereby attackers attempt logins across various internet sites or exploit them for subsequent cyber attacks as criminal actors take advantage of users recycling the same credentials across multiple accounts, internet sites, and services," the Feds' alert [PDF] said.

    Continue reading

Biting the hand that feeds IT © 1998–2022