Salesforce gets into the vid-streaming with original content caper, promises digital inspriation

Netflix and friends are probably safe as only shows revealed so far are fronted by staff or streamed from its own conference


When you put up your feet at the end of a hard day's toil, Salesforce wants you to consider some inspirational business content it will soon start pumping onto the internet with its very own video streaming service — called "Salesforce+".

"Just as brands like Disney, Netflix and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community," intoned Salesforce President and CMO Sarah Franklin, in a canned statement.

Just like Disney and Netflix, Salesforce has commissioned original content and even hired writers, editors, directors and producers "to bring new original programming to the lineup".

Franklin herself will appear in a show called "Connections" that "showcases some of the most innovative marketers" including some from IBM. Yes, that IBM that has shrunk for years – presumably despite the best efforts of its innovative marketers.

Another show, hosted by Salesforce executive veep Monica Langley, will feature "CEOs from leading brands sharing how their personal backstories, professional influences and values inform their leadership".

Yet another Salesforce staffer, chief philanthropy officer Ebony Beckwith, will front "Boss Talks" to explore "topics such as dealing with imposter syndrome and unlocking workplace authenticity".

We could go on, but by now you get the idea: Salesforce is taking that weird business channel you'd sometimes find yourself watching on a plane when you just couldn’t get to sleep, turning it into its very own Netflix clone, and expecting people to watch it on purpose.

The new service will emerge at the same time as Salesforce's September "Dreamforce" gabfest and pump out four channels of virtual conference fun.

The Register today became aware of another streaming service that looks like a lot more fun. Nestflix is an online repository of fictional TV shows and movies depicted within actual TV shows and movies.

Simpsons favourites like "McBain" are listed, as are the many shows in which BoJack Horseman appeared. 30 Rock's sublime fake game show Homonym also gets a mention.

We've embedded the best of Homonym below, because the very thought of Salesforce+ has us in need of some relief. ®

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