Salesforce gets into the vid-streaming with original content caper, promises digital inspriation

Netflix and friends are probably safe as only shows revealed so far are fronted by staff or streamed from its own conference

When you put up your feet at the end of a hard day's toil, Salesforce wants you to consider some inspirational business content it will soon start pumping onto the internet with its very own video streaming service — called "Salesforce+".

"Just as brands like Disney, Netflix and Peloton have done with streaming services for consumers, Salesforce+ is providing an always-on, business media platform that builds trusted relationships with customers and a sense of belonging for the business community," intoned Salesforce President and CMO Sarah Franklin, in a canned statement.

Just like Disney and Netflix, Salesforce has commissioned original content and even hired writers, editors, directors and producers "to bring new original programming to the lineup".

Franklin herself will appear in a show called "Connections" that "showcases some of the most innovative marketers" including some from IBM. Yes, that IBM that has shrunk for years – presumably despite the best efforts of its innovative marketers.

Another show, hosted by Salesforce executive veep Monica Langley, will feature "CEOs from leading brands sharing how their personal backstories, professional influences and values inform their leadership".

Yet another Salesforce staffer, chief philanthropy officer Ebony Beckwith, will front "Boss Talks" to explore "topics such as dealing with imposter syndrome and unlocking workplace authenticity".

We could go on, but by now you get the idea: Salesforce is taking that weird business channel you'd sometimes find yourself watching on a plane when you just couldn’t get to sleep, turning it into its very own Netflix clone, and expecting people to watch it on purpose.

The new service will emerge at the same time as Salesforce's September "Dreamforce" gabfest and pump out four channels of virtual conference fun.

The Register today became aware of another streaming service that looks like a lot more fun. Nestflix is an online repository of fictional TV shows and movies depicted within actual TV shows and movies.

Simpsons favourites like "McBain" are listed, as are the many shows in which BoJack Horseman appeared. 30 Rock's sublime fake game show Homonym also gets a mention.

We've embedded the best of Homonym below, because the very thought of Salesforce+ has us in need of some relief. ®

Similar topics

Other stories you might like

  • SpaceX Starlink sat streaks now present in nearly a fifth of all astronomical images snapped by Caltech telescope

    Annoying, maybe – but totally ruining science, no

    SpaceX’s Starlink satellites appear in about a fifth of all images snapped by the Zwicky Transient Facility (ZTF), a camera attached to the Samuel Oschin Telescope in California, which is used by astronomers to study supernovae, gamma ray bursts, asteroids, and suchlike.

    A study led by Przemek Mróz, a former postdoctoral scholar at the California Institute of Technology (Caltech) and now a researcher at the University of Warsaw in Poland, analysed the current and future effects of Starlink satellites on the ZTF. The telescope and camera are housed at the Palomar Observatory, which is operated by Caltech.

    The team of astronomers found 5,301 streaks leftover from the moving satellites in images taken by the instrument between November 2019 and September 2021, according to their paper on the subject, published in the Astrophysical Journal Letters this week.

    Continue reading
  • AI tool finds hundreds of genes related to human motor neuron disease

    Breakthrough could lead to development of drugs to target illness

    A machine-learning algorithm has helped scientists find 690 human genes associated with a higher risk of developing motor neuron disease, according to research published in Cell this week.

    Neuronal cells in the central nervous system and brain break down and die in people with motor neuron disease, like amyotrophic lateral sclerosis (ALS) more commonly known as Lou Gehrig's disease, named after the baseball player who developed it. They lose control over their bodies, and as the disease progresses patients become completely paralyzed. There is currently no verified cure for ALS.

    Motor neuron disease typically affects people in old age and its causes are unknown. Johnathan Cooper-Knock, a clinical lecturer at the University of Sheffield in England and leader of Project MinE, an ambitious effort to perform whole genome sequencing of ALS, believes that understanding how genes affect cellular function could help scientists develop new drugs to treat the disease.

    Continue reading
  • Need to prioritize security bug patches? Don't forget to scan Twitter as well as use CVSS scores

    Exploit, vulnerability discussion online can offer useful signals

    Organizations looking to minimize exposure to exploitable software should scan Twitter for mentions of security bugs as well as use the Common Vulnerability Scoring System or CVSS, Kenna Security argues.

    Better still is prioritizing the repair of vulnerabilities for which exploit code is available, if that information is known.

    CVSS is a framework for rating the severity of software vulnerabilities (identified using CVE, or Common Vulnerability Enumeration, numbers), on a scale from 1 (least severe) to 10 (most severe). It's overseen by, a US-based, non-profit computer security organization.

    Continue reading

Biting the hand that feeds IT © 1998–2022