McAfee's and FireEye rename themselves ‘Trellix’

To evoke support for growing things, not the 1990s vendor of web-pages-made-easy-ware


LogoWatch Newly combined security outfits McAfee Enterprise and FireEye have revealed a new name: "Trellix".

Readers may find the name familiar, as another tech company used the same name in the 1990s and early 2000s when it offered intranet and web published tools such as Trellix Web.

In 2001, this press release announced that Trellix had licensed tech from a company called Pyra Labs, which operated a service called "Blogger". Yes, that Blogger – the platform Google acquired in 2003 and which was quickly found to have serious security problems. A year after the Pyra Labs news, we reported that Trellix was acquired by Interland, which rated it as possessing "the best technology in terms of novice users creating professional quality websites".

Symphony Technology Group (STG), which owns McAfee and FireEye, doesn't want you to remember that incarnation of Trellix.

Instead it wants you to ponder "the structure of a trellis, a strong and safe framework used to support structured growth of climbing plants and trees". The x-factor is Trellix's plan to offer extended detection and response tech (XDR) that uses AI to enable "living security" that changes as needed … and of course is desperately needed given the hordes of threats hiding in the weeds of the internet.

Left unsaid is that trellises are often overwhelmed by the plants they support. Your correspondent has experience of watching woodwork endure slow strangulation and deformation by a large wisteria, and a rampant bougainvillea that sent a loved one to hospital …

But we digress. Trellix has sown its website with many references to the need for security to be a living, growing, thing, and suggested its products are just the fertiliser you need to harvest a rich crop of safety and compliance.

Trellix's logo speaks for itself – which is sad because The Register loves it when Brandologists attempt to explain their typographical choices.

Trellix logo

Trellix's logo. Click to enlarge

We may have another chance for that sort of thing soon, as STG has promised that later this quarter it will spin out a new company that will offer McAfee's Enterprise Secure Service Edge (SSE) Cloud Access Security Broker (CASB), Secure Web Gateway (SWG) and Zero Trust Network Access (ZTNA).

The McAfee brand will also live on, because the sale to FireEye covered enterprise products only. McAfee's consumer products will continue to be sold under the name of the company's controversial deceased founder. ®


Other stories you might like

  • DuckDuckGo tries to explain why its browsers won't block some Microsoft web trackers
    Meanwhile, Tails 5.0 users told to stop what they're doing over Firefox flaw

    DuckDuckGo promises privacy to users of its Android, iOS browsers, and macOS browsers – yet it allows certain data to flow from third-party websites to Microsoft-owned services.

    Security researcher Zach Edwards recently conducted an audit of DuckDuckGo's mobile browsers and found that, contrary to expectations, they do not block Meta's Workplace domain, for example, from sending information to Microsoft's Bing and LinkedIn domains.

    Specifically, DuckDuckGo's software didn't stop Microsoft's trackers on the Workplace page from blabbing information about the user to Bing and LinkedIn for tailored advertising purposes. Other trackers, such as Google's, are blocked.

    Continue reading
  • Despite 'key' partnership with AWS, Meta taps up Microsoft Azure for AI work
    Someone got Zuck'd

    Meta’s AI business unit set up shop in Microsoft Azure this week and announced a strategic partnership it says will advance PyTorch development on the public cloud.

    The deal [PDF] will see Mark Zuckerberg’s umbrella company deploy machine-learning workloads on thousands of Nvidia GPUs running in Azure. While a win for Microsoft, the partnership calls in to question just how strong Meta’s commitment to Amazon Web Services (AWS) really is.

    Back in those long-gone days of December, Meta named AWS as its “key long-term strategic cloud provider." As part of that, Meta promised that if it bought any companies that used AWS, it would continue to support their use of Amazon's cloud, rather than force them off into its own private datacenters. The pact also included a vow to expand Meta’s consumption of Amazon’s cloud-based compute, storage, database, and security services.

    Continue reading
  • Atos pushes out HPC cloud services based on Nimbix tech
    Moore's Law got you down? Throw everything at the problem! Quantum, AI, cloud...

    IT services biz Atos has introduced a suite of cloud-based high-performance computing (HPC) services, based around technology gained from its purchase of cloud provider Nimbix last year.

    The Nimbix Supercomputing Suite is described by Atos as a set of flexible and secure HPC solutions available as a service. It includes access to HPC, AI, and quantum computing resources, according to the services company.

    In addition to the existing Nimbix HPC products, the updated portfolio includes a new federated supercomputing-as-a-service platform and a dedicated bare-metal service based on Atos BullSequana supercomputer hardware.

    Continue reading

Biting the hand that feeds IT © 1998–2022