Google's Dallas datacenter opens up new cloud region

Okay Google, rustle me up a Lone Star State virtual machine.

Google Cloud Platform (GCP) roped the Lone Star State into its cloud empire this week with the launch of its Dallas, Texas region.

The $600 million datacenter campus, which broke ground in 2019, is located approximately 25 miles south of the Dallas metro. The site, Google’s 11th in the US and 34th globally, is the latest in an ongoing effort to expand the cloud provider’s reach to new markets.

“We’ve heard from many of you that the availability of your workloads and business continuity are increasingly top priorities," Stacy Trackey Meagher managing director for Google’s central region, said in a statement. “The Dallas region gives you added capacity and the flexibility to distribute your workloads across the US.”

The facility is GCP’s first new region in the central US since opening its Council Bluffs, Iowa location 15 years ago. The majority of Google’s datacenters since have been localized to the coasts. The Dallas site comes online less than three months after Google greenlit another region outside of Columbus, Ohio.

“These new US regions will bring our services even closer to existing customers,” Sachin Gupta, VP and GM of infrastructure at GCP, wrote in a statement.

Google’s expansion marks the latest land grab in an effort to compete with its larger rivals Amazon and Microsoft. In 2021, the cloud provider opened five regions in Warsaw, Poland; Delhi, India; Melbourne, Australia; Toronto, Canada; and Santiago, Chile.

The Ohio and Texas sites won’t be Google's last. In December, the cloud provider shared details on three more regions in Tel Aviv, Israel; Berlin, Germany; and Dammam, Saudi Arabia, slated to come online later this year.

Google isn’t the only cloud provider looking to expand its datacenter footprint. Earlier, Alibaba Cloud opened two datacenters in Riyadh, Saudi Arabia as part of a joint venture with the Saudi Telecom Company called the Saudi Cloud Computing Company. And earlier this year, the Chinese cloud provider opened a site in Frankfurt, Germany.

Meanwhile, last month, it was revealed that Amazon would spend nearly $12 billion to construct five datacenters in Morrow County, Oregon, about 150 miles east of Portland. If approved, the datacenters would break ground early next year, with the first expected to come online in late 2023 and the last scheduled for early 2027.

Finally, Microsoft Azure added new regions in North China and Switzerland this spring. ®

Other stories you might like

  • Google recasts Anthos with hitch to AWS Outposts
    If at first you don't succeed, change names and try again

    Google Cloud's Anthos on-prem platform is getting a new home under the search giant’s recently announced Google Distributed Cloud (GDC) portfolio, where it will live on as a software-based competitor to AWS Outposts and Microsoft Azure Stack.

    Introduced last fall, GDC enables customers to deploy managed servers and software in private datacenters and at communication service provider or on the edge.

    Its latest update sees Google reposition Anthos on-prem, introduced back in 2020, as the bring-your-own-server edition of GDC. Using the service, customers can extend Google Cloud-style management and services to applications running on-prem.

    Continue reading
  • Having trouble finding power supplies or server racks? You're not the only one
    Hyperscalers hog the good stuff

    Power and thermal management equipment essential to building datacenters is in short supply, with delays of months on shipments – a situation that's likely to persist well into 2023, Dell'Oro Group reports.

    The analyst firm's latest datacenter physical infrastructure report – which tracks an array of basic but essential components such as uninterruptible power supplies (UPS), thermal management systems, IT racks, and power distribution units – found that manufacturers' shipments accounted for just one to two percent of datacenter physical infrastructure revenue growth during the first quarter.

    "Unit shipments, for the most part, were flat to low single-digit growth," Dell'Oro analyst Lucas Beran told The Register.

    Continue reading
  • Cloud infrastructure spend to crack $90b and overtake non-cloud in 2022
    Buyers other than cloud operators remain the dominant source of dollars

    Analyst outfit IDC has predicted that the world's IT buyers will spend more on infrastructure intended for use in clouds than in other scenarios some time during 2022.

    The firm's latest Worldwide Quarterly Enterprise Infrastructure Tracker: Buyer and Cloud Deployment, found that spending on compute and storage infrastructure products for cloud deployments jumped 17.2 percent year over year in the first quarter of 2022 (1Q22) to $18.3 billion.

    To understand the rest of the analyst's forecasts, know that IDC uses the following definitions for clouds:

    Continue reading
  • Will Lenovo ever think beyond hardware?
    Then again, why develop your own software à la HPE GreenLake when you can use someone else's?

    Analysis Lenovo fancies its TruScale anything-as-a-service (XaaS) platform as a more flexible competitor to HPE GreenLake or Dell Apex. Unlike its rivals, Lenovo doesn't believe it needs to mimic all aspects of the cloud to be successful.

    While subscription services are nothing new for Lenovo, the company only recently consolidated its offerings into a unified XaaS service called TruScale.

    On the surface TruScale ticks most of the XaaS boxes — cloud-like consumption model, subscription pricing — and it works just like you'd expect. Sign up for a certain amount of compute capacity and a short time later a rack full of pre-plumbed compute, storage, and network boxes are delivered to your place of choosing, whether that's a private datacenter, colo, or edge location.

    Continue reading
  • Price hikes, cloud expansion drive record datacenter spending
    High unit costs and fixed capex budgets propelling enterprises cloudwards

    The major hyperscalers and cloud providers are forecast to spend 25 percent more on datacenter infrastructure this year to $18 billion following record investments in the opening three months of 2022.

    This is according to Dell’Oro Group research, which found new cloud deployments and higher per-unit infrastructure costs underpinned capex spending in Q1, which grew at its fastest pace in nearly three years, the report found.

    Datacenter spending is expected to receive an additional boost later this year as the top four cloud providers expand their services to as many as 30 new regions and memory prices trend upward ahead of Intel and AMD’s next-gen processor families, Dell’Oro analyst Baron Fung told The Register

    Continue reading
  • HPE thinks your next GreenLake deploy will be a private cloud
    Plus: IT giant expands relationship with Red Hat and SUSE, tackles hybrid data fabrics

    Extending a public-cloud-like experience to on-prem datacenters has long been a promise of HPE's GreenLake anything-as-a-service (XaaS) platform. At HPE Discover this week, the company made good on that promise with the launch of GreenLake for Private Cloud.

    The platform enables customers "to have a cloud in their premises wherever the data is, whether it's at the edge, it's at a colo datacenter, or is at any other location," Vishal Lall, SVP and GM for HPE GreenLake cloud services solutions, said during a press briefing ahead of Discovery.

    Most private clouds up to this point have been custom-built environments strapped together with some automation, he said. "It was somewhat of an improvement over the DIY infrastructure, but it really wasn't private cloud."

    Continue reading

Biting the hand that feeds IT © 1998–2022