Green tech to the rescue

Startups building sustainable solutions can get a helping hand from Google

Sponsored Post The United Nations believes climate change to be the defining crisis of our time, but while it's a fight that humanity is currently losing, the race to save the planet can still be won. The development of new, more efficient technological solutions is crucial to stemming the tide however, and the world needs entrepreneurs and innovators to step up and deliver them.

If that's you, or you work for a startup focussed on climate friendly technology that's striving to expand your business, help is at hand with the Google for Startups Accelerator: Climate Change program.

Google's first hybrid accelerator program in Europe and Israel will select and support between ten and fifteen startups dedicated to developing climate solutions in 2023. The program will offer access to Google applications and services, including Google Cloud Platform, and is open to early and growth stage startups from the seed to Series A stage of development.

Google is keen to invite those in specific climate-focused industry verticals such as green tech, clean/renewable energy, environment, waste reduction, manufacturing or agriculture to take part, with applications now open until 20 January 2020. The selected candidates will be notified in February before the program kicks off properly in March with an in-person launch event. A series of virtual bootcamps over the following months will finish with in-person demo days in front of Googlers, potential partners and investors in June.

Think there's a catch? Don't worry, Google isn't expecting startups to give up any equity in return for their participation. What it will provide to help these young companies grow through ten weeks of mentorship, group learning sessions and technical project support. for the free cloud credits offered by the Google for Startups Cloud Program.

You've already got a great product or service with a sustainable technology focus, a significant total addressable market and a sound growth model – with Google's help all you have to do is focus on scaling it up. So what are you waiting for? Apply here today.

Sponsored by Google.

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