Silicon Valley weirdo's quest to dodge death – yours for $333 a month
Wonder when he's going to give that 28-year-old their skin back
We're born, we work, we die. That biological injustice just doesn't mesh with the Silicon Valley mindset.
Take centimillionaire Bryan Johnson, founder of digital payments company Braintree (not the hometown of The Prodigy), who has weasled his way into the mainstream media by virtue of his obsession with not dying.
Johnson is 46 but doesn't look a day over 46. To achieve this, he lives in a state of perpetual starvation, consuming no more than 1,977 calories a day, a count which includes no booze, no eating after 11am, and likely no fun.
What he does eat is a "standard mix of broccoli, cauliflower, black lentils, mushroom, garlic, and ginger, followed by a meal of 'nutty pudding' with nuts and berries, and finally, a meal of vegetables, berries, nuts, and seeds (along with 15 grams of 100 percent dark chocolate and 30 milliliters of extra virgin olive oil)," as told to Forbes. He calls his routine "Blueprint" and it sounds delicious.
He also claims to be the most-measured person in the world. Johnson regularly drops big bucks on rigorous medical testing, which is how he arrives at metrics like "the skin of a 28-year-old" or "a 37-year-old's heart" or the lung capacity of an 18-year-old.
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If you also want to look like latex pulled over a T-800 (seriously, he looks so much healthier in younger photos, surprisingly enough), you can – for the low, low price of $333 a month.
Johnson's prancing about the internet without his shirt on was only to prime you for an ad for the most expensive nutrition and "wellness" subscription we've seen to date.
Writing on X (née Twitter), where he documents most of his frankly useless observations, Johnson oozed: "'Make Blueprint easy to do' is the top request we've received. We've now done it. The basics are ready for you."
The package includes about 400 calories of "elite" nutrition from his Blueprint diet, a six-ounce longevity drink mix, Nutty Pudding dessert, olive oil, and various supplements.
He has enough stock for 2,500 people for 90 days, and participants are expected to maintain their usual diet minus 400 calories, along with consistent sleep, diet, and exercise habits – so as not to rock the boat too much.
The program is available in 26 countries, and interested individuals can apply, with selections announced the week of January 15. Participants also have the option to "invest" up to $1,600 in measuring their biomarkers, which will be analyzed collectively in a decentralized clinical trial system.
However, Johnson's routine has not been independently medically verified, and drastic health changes should not be expected. Johnson says Project Blueprint aims to be the most nutritious food program in history.
Of course it remains to be seen whether Johnson's methods will result in immortality, but in another 40 years or so one of us is going to look very silly. ®