Missing Fujitsu PCs? It's back with a fresh lineup of 16 models
Business left Europe last year, but remains ticking away
Fujitsu this week announced 16 new business notebooks, desktops, tablets, and workstations.
The lineup includes nine LIFEBOOK notebook models equipped with Microsoft Copilot-enabled Windows 11, three ESPRIMO desktop models, two STYLISTIC tablets, and two CELSIUS workstations.
The products will be available starting in late September or October, depending on the model of choice, through in-house sales, channel partners, or directly online at Fujitsu WEB MART.
Notebooks start at ¥342,500 ($2,370), desktops from ¥311,000 ($2,150), tablets from ¥297,300 ($2,060), and workstations at ¥363,700 ($2,520).
The LIFEBOOK U9414/R is an ultra-lightweight, ultra-slim mobile notebook equipped with the latest Intel Core Ultra processor. It includes a neural processing unit (NPU) alongside the traditional CPU and GPU, which serves as a dedicated AI engine, making it an AI PC.
The PCs and workstations also carry the 14th generation Intel Core processors, featuring up to eight performance cores (P-core) and 12 efficiency cores (E-core). They use DDR5-5600 memory and the workstations offer options for Nvidia RTX 2000/4000 Ada generation graphics cards.
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The Japanese electronics maker announced last year that it would stop selling personal computers in Europe starting in April due to declining sales in the post-pandemic market. It had already ended hardware production at its German plant and previously said it would discontinue mainframes and Unix servers by 2030.
The market has since picked up, and according to International Data Corp (IDC), the first half of 2024 included two consecutive quarters of growth after eight quarters of decline. Fujitsu, once a PC mainstay, was not in the top five companies as ranked by worldwide PC shipments.
Fujitsu did offer another PC-related announcement on Tuesday – an approximate 15 percent increase in price.
"We apologize for any inconvenience this price revision will cause our customers," said the ever-polite PC maker, attributing the increase to rising costs in parts procurement and logistics, driven by sudden fluctuations in exchange rates. ®
Biting the hand that feeds IT
