LogowatchDot over an X instead of an I ‘illustrates our commitment to empowering every individual’
16 Sep 2020
Rackspace changes name to – drum-roll please – ‘Rackspace Technology’
LogowatchAre company naming consultants paid by the word?
10 Jun 2020
ServiceNow goes for more Now, a bit less Service
LOGOWATCHAnnual gabfest's big news is brand refresh and non-disruptive disruption
09 May 2018
IBM kills Bluemix, a year after killing SoftLayer
LogowatchIt's all just 'IBM cloud' now. But IBM's actual new cloud is still months off
02 Nov 2017
Capgemini: We love our 'flexible, flowing' spade
LogowatchTotally, like, an expression of 'humanity and commitment' and stuff
17 Oct 2017
Dropbox thinks outside the … we can't go there, not when a box becomes a 'collection of surfaces'
Logowatch'Pairing colours, type and imagery' is the new creativity, apparently
04 Oct 2017
Microsoft gives all staff a marked-up 'Employee Edition' of Satya Nadella's new book
+Logowatch'Hit Refresh' becomes 'Hit FN+F5' as Azure moves into a tent
28 Sep 2017
Hitachi Data Systems is no more! Arise the new 'Hitachi Vantara'
HDS, Pentaho and Hitachi Insight Group join forces, promise data-driven IoT fun
20 Sep 2017
Atlassian kills God, rebrands as a mountain, a structurally unsound 'A' or a high five
LOGOWATCHSchlepping planets about is so old, teamwork is the new religion
12 Sep 2017
When corporate signage goes BAD
LogoBotchThe Cisco slip of 2010
19 Jun 2017
PayPal peed off about Pandora's 'P' being mistaken for its 'PP'
LOGOWATCH LEGALPayPal says Pandora can't make cash without cashing in on its fame
23 May 2017
The best of Reg readers' David Hockney-style logo redesigns
PicsWe called; your digital crayons answered
08 Feb 2017
Meet 'Moz://a', AKA Mozilla after it picked a new logo
LOGOWATCHIt woz El Reg wot done it - you picked this one last year
19 Jan 2017
Blockchain: A digital 'golden section' that's the 'gestalt of its pieces'
LogowatchMore adventures in fintech
18 Jan 2017
Meet Deliveroo's ‘bold and impactful’ new logo. No, really
LogowatchBrimming with personality from the Strategy Boutique
06 Sep 2016
Mozilla's trying on seven hot new spring/summer logo looks
LOGOWATCH PollSeven new logo candidates run from Monsters Inc to completely mad
23 Aug 2016
Unicorn adopts rainbow as logo
LOGOWATCHInstagram upgrades its iconography, with a marvellously silly explanation
12 May 2016
Dell to change name to 'Dell Technologies'
Except for PCs, which will still be called 'Dell', and enterprise, which will be 'Dell EMC'
03 May 2016