Apple brings Beetle man on board

Ex-Volkwagen marketing chief to oversee Apple ads

Apple has confirmed it has brought ex-Volkswagen US marketing chief Steve Wilhite on board as the company's head of marketing, according to the San Jose Mercury. Wilhite's move to Apple was mooted earlier this month. His claim to fame is his role as the guy who spearheaded Volkswagen's introduction of the new Beetle, heralded a design classic (even if it is only a Golf with a new shell) and winner of numerous advertising awards. Wilhite will take over day to day running of Apple's marketing efforts and report to interim CEO Steve Jobs, who has so far been handling that side of the business personally. ®