Boo.com tops 100 e-business list

Dumb, dumber, dumbest


Boo.com - the fashionably chic failed dotcom that blew a whopping £178 million - has headed a list of the 100 "Dumbest Moments in e-Business History".

Compiled by the new economy-focused magazine ecompany.com, boo.com's top slot epitomises all that is wrong with the dotcom world. It's failure is based on unrivalled extravagance and excess, poor management and a desire to ignore any form of business or common sense.

Indeed, ecompany.com's contempt for boo.com is such that it traces the story back to its very beginning in 1970 when founders Kajsa Leander and Ernst Malmsten were born.

The list includes other gems including, at number 9, how a town in Oregon changed its name to Half.com to "promote the e-tailer of secondhand books, music, and videos."

And this cracker (13) from actress Melanie Griffith, founder of MelanieGriffith.com, who told Paper Magazine: "I don't care if people think I'm a dumb blond or stupid or an overage actress or over the hill. I don't care because I'm gonna have a very successful Internet company, and I'm gonna have $100 million in the bank and I don't really give a shit what anybody thinks!"

At 14, ecompany.com quotes this from the prospectus of Buy.com: "We sell a substantial portion of our products at very low prices. As a result, we have extremely low and sometimes negative gross margins on our product sales."

And at 35, there's the tale of an outfit that paid $7.5 million for the domain name Business.com. The proud new owner told Internet World: "It is going to be the bargain of the century. It is going to look like we bought the island of Manhattan for $7.5 million and some beads."

Flicking through this list is like living the last three years all over again but in just ten minutes. It certainly brings those happy, happy memories flooding back... ®

Related Links

Boo! And the 100 Other Dumbest Moments in e-Business History


Other stories you might like

  • Why Cloud First should not have to mean Cloud Everywhere

    HPE urges 'consciously hybrid' strategy for UK public sector

    Sponsored In 2013, the UK government heralded Cloud First, a ground-breaking strategy to drive cloud adoption across the public sector. Eight years on, and much of UK public sector IT still runs on-premises - and all too often - on obsolete technologies.

    Today the government‘s message boils down to “cloud first, if you can” - perhaps in recognition that modernising complex legacy systems is hard. But in the private sector today, enterprises are typically mixing and matching cloud and on-premises infrastructure, according to the best business fit for their needs.

    The UK government should also adopt a “consciously hybrid” approach, according to HPE, The global technology company is calling for the entire IT industry to step up so that the public sector can modernise where needed and keep up with innovation: “We’re calling for a collective IT industry response to the problem,” says Russell MacDonald, HPE strategic advisor to the public sector.

    Continue reading
  • A Raspberry Pi HAT for the Lego Technic fan

    Sneaking in programming under the guise of plastic bricks

    There is good news for the intersection of Lego and Raspberry Pi fans today, as a new HAT (the delightfully named Hardware Attached on Top) will be unveiled for the diminutive computer to control Technic motors and sensors.

    Using a Pi to process sensor readings and manage motors has been a thing since the inception of the computer, and users (including ourselves) have long made use of the General Purpose Input / Output (GPIO) pins that have been a feature of the hardware for all manner of projects.

    However, not all users are entirely happy with breadboards and jumpers. Lego, familiar to many a builder thanks to lines such as its Mindstorms range, recently introduced the Education SPIKE Prime set, aimed at the classroom.

    Continue reading
  • Reg scribe spends week being watched by government Bluetooth wristband, emerges to more surveillance

    Home quarantine week was the price for an overseas trip, ongoing observation is the price of COVID-19

    Feature My family and I recently returned to Singapore after an overseas trip that, for the first time in over a year, did not require the ordeal of two weeks of quarantine in a hotel room.

    Instead, returning travelers are required to stay at home, wear a government-issued tracking device, and stay within range of a government-issued Bluetooth beacon at all times for a week … or else. No visitors are allowed and only a medical emergency is a ticket out. But that sounded easy compared to the hotel quarantine we endured in 2020.

    Continue reading

Biting the hand that feeds IT © 1998–2021