Half US Net access is via broadband

Good heavens

Broadband accounted for more than half of all Net connections in the US in January, according to the latest figures from Nielsen/NetRatings.

Broadband users logged a whopping 1.19 billion hours online in January – an increase of 64 per cent on the year before.

In contrast, narrowband time online fell by 3 per cent to 1.14 billion hours.

According to Nielsen, this proves that broadband has "hit [the] mainstream" and signals the "unstoppable march towards broadband".

Said Jarvis Mak of NetRatings: "Broadband surfers spend as much time online as narrowband surfers and also comprise a growing proportion of the overall online population. The growth and development of broadband will create a more interactive and robust online experience, impacting ecommerce, streaming media and overall Internet content."

One in five of US home Net users (22 million) access the Web using a broadband, said NetRatings. ®