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T-Mobile to cut tariffs - report
Shells fly as price war hots up
T-Mobile looks set to join the price war in the UK's mobile phone industry by cutting tariffs.
The Sunday Telegraph reports that the mobilephoneco will cut call charges sometime in the spring.
It quotes T-Mobile chief exec Rene Obermann as saying: "We are not about to walk away from the retail battle."
No one from T-Mobile was available for comment at the time of writing.
Last month easyMobile launched its discount mobile service in the UK sparking an immediate round of price cuts from rivals including Fresh from the Carphone Warehouse.
As well as a price war, discount operators have also been trading verbal blows.
EasyMobile's boss Frank Rasmussen is doing his best to stir things up by saying that UK mobile phone punters in the UK are "treated badly compared with other mobile users in Europe and that operators have had things "very cosy".
"This battle has only just begun, and I can guarantee it's going to be both long and costly for the existing British players. The impact of easyMobile's entry into the market will be profound and with customers as the big winners," said Rasmussen. ®
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