Windows Phone won't ever succeed, says IDC

Android's the winner, forever, best Microsoft can get is 0.1 per cent extra market share in 2019


Windows Phone won't ever amount to much, suggests analyst house IDC.

The company's latest Worldwide Quarterly Mobile Phone tracker says Microsoft's mobile OS will grab 2.2 per cent market share in 2015 and by 2019 will have added a non-colossal 0.1 per cent more to claim 2.3 per cent of the mobile market.

“Despite all the effort Microsoft has put into the launch of Windows 10, IDC does not expect Microsoft's share of the smartphone OS market to grow much over the coming years,” the firm says. Even just-about-giving Windows phones away won't help: the firm says that in 2015 it expects “the average selling price (ASP) of Windows Phones to be US$148, which is $71 lower than Android's ASP of $219. This was brought about by the Microsoft/Nokia push into the low-end mass market.”

But that strategy didn't work and the fact that few mobe-makers are now bothering to produce Windows Phones means the firm thinks Microsoft's in trouble.

An aside: El Reg recently chatted with a Microsoftie who's been able to try the Project Continuum “use-your-Windows-Phone-as-a-PC” software, and declared it a generation shy of maturity and pleasant usability.

Android, by contrast, is expected to claim 82.6 per cent by 2019 while Apple's iOS will own 14.1 per cent of the market. That's a 1.7 per cent dip for Apple, in case you wondered. Android will do okay because Chinese firms such as Xiaomi are backing it, and Apple can count on customer loyalty to drive upgrades.

The firm's also reporting that 2015 will see smartphone annual shipment growth dip below 10 per cent for the first time, to 9.8 per cent. By 2019, annual growth will be down to 4.7 per cent. ®

Similar topics


Other stories you might like

  • GPL legal battle: Vizio told by judge it will have to answer breach-of-contract claims
    Fine-print crucially deemed contractual agreement as well as copyright license in smartTV source-code case

    The Software Freedom Conservancy (SFC) has won a significant legal victory in its ongoing effort to force Vizio to publish the source code of its SmartCast TV software, which is said to contain GPLv2 and LGPLv2.1 copyleft-licensed components.

    SFC sued Vizio, claiming it was in breach of contract by failing to obey the terms of the GPLv2 and LGPLv2.1 licenses that require source code to be made public when certain conditions are met, and sought declaratory relief on behalf of Vizio TV owners. SFC wanted its breach-of-contract arguments to be heard by the Orange County Superior Court in California, though Vizio kicked the matter up to the district court level in central California where it hoped to avoid the contract issue and defend its corner using just federal copyright law.

    On Friday, Federal District Judge Josephine Staton sided with SFC and granted its motion to send its lawsuit back to superior court. To do so, Judge Staton had to decide whether or not the federal Copyright Act preempted the SFC's breach-of-contract allegations; in the end, she decided it didn't.

    Continue reading
  • US brings first-of-its-kind criminal charges of Bitcoin-based sanctions-busting
    Citizen allegedly moved $10m-plus in BTC into banned nation

    US prosecutors have accused an American citizen of illegally funneling more than $10 million in Bitcoin into an economically sanctioned country.

    It's said the resulting criminal charges of sanctions busting through the use of cryptocurrency are the first of their kind to be brought in the US.

    Under the United States' International Emergency Economic Powers Act (IEEA), it is illegal for a citizen or institution within the US to transfer funds, directly or indirectly, to a sanctioned country, such as Iran, Cuba, North Korea, or Russia. If there is evidence the IEEA was willfully violated, a criminal case should follow. If an individual or financial exchange was unwittingly involved in evading sanctions, they may be subject to civil action. 

    Continue reading
  • Meta hires network chip guru from Intel: What does this mean for future silicon?
    Why be a customer when you can develop your own custom semiconductors

    Analysis Here's something that should raise eyebrows in the datacenter world: Facebook parent company Meta has hired a veteran networking chip engineer from Intel to lead silicon design efforts in the internet giant's infrastructure hardware engineering group.

    Jon Dama started as director of silicon in May for Meta's infrastructure hardware group, a role that has him "responsible for several design teams innovating the datacenter for scale," according to his LinkedIn profile. In a blurb, Dama indicated that a team is already in place at Meta, and he hopes to "scale the next several doublings of data processing" with them.

    Though we couldn't confirm it, we think it's likely that Dama is reporting to Alexis Bjorlin, Meta's vice president of infrastructure hardware who previously worked with Dama when she was general manager of Intel's Connectivity group before serving a two-year stint at Broadcom.

    Continue reading

Biting the hand that feeds IT © 1998–2022