Kogan's Dick on the Web

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Kogan, which acquired the online assets of the failed Dick Smith business, has wasted no time relaunching the brand.

Dick Smith failed a couple of years after it was set loose by Woolworths, re-launched with more debt than cash, and tried to save itself with a failed pre-Christmas sale and fell into the hands of the receivers. The last physical stores closed in April.

Kogan bought the online brand and database, and ran up the “relaunch” sites in Australia and New Zealand a month ahead of the expected June launch.

The stores combine Kogan-branded kit with various big-brand consumer names like Samsung, Apple, ASUS, Canon, Nikon and the like. ®


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